Doreen Clark leads public relations for LawPLA, managing media outreach, award submissions, contributed articles, and opportunities for the firm to share expertise with the media. Her work includes engagement with national news outlets, industry trade publications, and regional media across print, digital, podcast, and broadcast platforms.
Prior to joining LawPLA, Doreen worked in corporate communications, held leadership positions at marketing and public relations agencies, and served as an independent consultant. With more than 20 years of experience, she has worked with organizations ranging from startups to global enterprises, supporting both B2B and consumer brands across legal, legal technology, healthcare, education, politics, food and beverage, franchising, aviation, manufacturing, and other industries.
Throughout her career, Doreen has led communications initiatives involving major mergers, product launches, organizational change, and reputation management. Among her notable accomplishments, she developed the communications strategy (through the union) for the Northwest Airlines and Delta Air Lines merger, the largest airline merger in history. Her work included collaborating with legal teams, media training executives, drafting messaging for Congress, and serving as Editor-in-Chief of the pilot magazine. Additionally, she has also developed communications strategies for startups seeking funding and held director-level positions at multiple marketing and public relations agencies, helping organizations, including law firms, increase visibility and navigate crisis situations.
Doreen holds a Master of Business Administration (MBA) in Marketing and a Bachelor of Arts (BA) in Business.
Outside of work, Doreen travels extensively and collaborates with community leaders on ethical and responsible applications of artificial intelligence (AI) for social good. Much of this volunteer work focuses on expanding educational opportunities and supporting city programs serving people experiencing homelessness.